October 2024 Scam: SEO Poisoning
SEO (Search Engine Optimization) Poisoning is a deceptive technique used by scammers to manipulate search engine results. The goal is to make malicious websites appear higher in search rankings, tricking users into clicking on them. SEO poisoning works because it uses people’s assumptions that the top results are the best choices.
The main goals of SEO poisoning are:
Spreading Malware: Tricking people into downloading harmful software (like viruses, spyware, or ransomware) that can infect their devices.
Stealing Logins and Personal Info: Fooling users into giving away their login details or sensitive data through fake websites.
Financial Scams: Promoting fake deals, such as phony gift cards or counterfeit products, which may never arrive.
Spreading False Information: Sharing misleading or false content to influence opinions or cause confusion.
Stealing Website Visitors: Redirecting people from legitimate sites to fake ones, reducing traffic and potential revenue for the real site.
To protect yourself from SEO poisoning when using the internet, here are some simple steps you can follow:
Stick to well-known websites: Click on trusted, reputable sites, especially for sensitive searches like banking, shopping, or downloading software. Alternatively, type in the website URL instead of doing an internet search.
Check the URL: Before clicking a link, hover over it to see the full web address. Avoid sites with strange or misspelled URLs.
Use antivirus software: Keep your antivirus and anti-malware programs updated. They can block harmful sites or downloads.
Be cautious with downloads: Only download files from official websites. Avoid downloading from unfamiliar or suspicious sites.
Use a search engine’s safe browsing features: Many search engines, like Google, warn you if a site might be dangerous.
Update your browser: Keeping your web browser updated helps block malicious sites and protect you from known threats.
Avoid clicking on ads or links you’re unsure of: Scammers often use flashy ads or pop-ups to trick people into clicking.
Keep in mind that the top or sponsored internet search results are not always the best or legitimate.
Avoid clicking on site links, which are additional links to a website that appear below the main website.
SEO poisoning preys on trust in search engines, but by being cautious and aware of what you are clicking on, you can stay safe.
Sources: crowdstrike.com and memcyco.com